Privacy Policy

AuraShort collects information about you as described below.

Information You Give Us

We may collect, store or process your information when you:

• Create an account to access our Services;
• Populate your in-app profile;
• Communicate with other users of our Services (e.g. through comments or posts);
• Contact our customer service or other contact points with inquiries;
• Subscribe to our newsletter or otherwise sign up to receive communications; or
• Voluntarily provide information, including through events or third-party log-ins.

The categories of personal information we collect directly from you include:

• Identity and Contact Data — your name, date of birth, mailing address, email address, and phone number.
• Account and profile information — avatar, username and password, including information provided through single-sign-on (such as Apple, Google or Facebook), and identifiers needed to link your account with our Services.
• Transaction Data — billing address, bank, and payment card information.
• Marketing Preferences — any consents you have given us.
• Demographic Information — country of residence, gender, and age.

Content You Submit

Our Services may allow you to create, upload or share content such as text, images, audio, or your profile information (“User Content”). User Content may be visible to other users depending on your settings. Please exercise caution when sharing personal information through User Content.

Social Login

You may be able to log in to our Services using third-party sign-in services (“Social Login”) such as Apple, Google or Facebook. These platforms authenticate your identity and may share certain personal information with us (such as your name or email) to pre-populate our sign-up form. We collect and record information through the Social Login platform in accordance with its policies and terms. The information we may collect includes: your name, Social Login user ID and/or username, city/state/country, gender, birth date, email address, and profile picture or its URL.

Invite a Friend

AuraShort may let you invite contacts from a Social Login platform so those contacts can be invited to join you. Such contact information is used only to send the invitation.

Promotions, Contests and Surveys

We may acquire information from you through your participation in surveys, sweepstakes or contests. Participation is voluntary. The requested information typically includes contact information (such as name and shipping address) and demographic information (such as zip code). We use this to administer the promotion or contest and to notify winners.

Information Collected Automatically

When you interact with or use our Services, we automatically collect certain information about your device and your use of the Services, including browser type and language, IP address, device ID, hardware and software information, advertising ID, usage data, standard server log information, your interactions with other users, purchase history, and social media data (if you have linked your account).

• Mobile Platforms — device ID (persistent / non-persistent), hardware type, device maker, MAC address, IMEI, OS type and version, OS language, time zone, screen size, Advertising ID (IDFA / GAID), general geolocation (city/country based on IP), and email address (if connected via Social Login).
• User ID — when you register, we create a unique user ID to track your use of our Services.
• Usage Data — session time, viewing activity, in-app interactions, purchases, virtual currency purchase and spend events (e.g., coins), and watch progress. This may be associated with your user ID, IP address or device ID to provide, improve and personalize the Services.
• Mobile Analytics — we use mobile analytics tools to collect information about your usage, your device, and the health of our Services for optimization. We do not link analytics data to information that personally identifies you.

Tracking Technologies

We and our third-party partners use standard tracking technologies (web beacons, SDKs, APIs, scripts and tags) to identify your device, remember things about your visit, and understand which pages and features you use. This information may be linked to other personal information we process about you to improve our Services, tailor recommendations, provide personalization, and for fraud prevention, security and authentication.

Interest-Based Advertising

Some of our Services employ ad-serving technologies (cookies, clear GIFs, web beacons, tracking pixels) to deliver interest-based advertising. Third-party tools (SDKs) may collect GAID or IDFA, region, geo-location (with your consent) and IP address for ad display and optimization. This Policy does not govern our third-party advertising partners — they have their own privacy policies. Our advertising partners include:

• Tapjoy — https://www.tapjoy.com/legal/publishers/privacy-policy/
• Tenjin — https://www.tenjin.io/privacy/
• Vungle — http://vungle.com/privacy/
• Unity Ads — https://unity3d.com/legal/privacy-policy
• AdColony — https://www.adcolony.com/privacy-policy/
• MoPub — https://www.mopub.com/legal/privacy/
• GameAnalytics — https://gameanalytics.com/privacy

You can limit collection by visiting the Network Advertising Initiative and the Digital Advertising Alliance, or by resetting the advertiser ID on your device:

• Apple — https://support.apple.com/HT202074
• Android — https://support.google.com/ads/answer/2662922
• Windows — http://choice.microsoft.com/en-US/opt-out

Adjusting preferences does not mean you will no longer receive advertisements — only that the ads you see will be less relevant to your interests.

Analytics Technologies

We use our own servers and third-party analytics (such as Google Analytics) to collect information about how you use our Services. For mobile apps on iOS and Android we use Adjust GmbH, which processes mobile identifiers such as IDFA, GAID or similar.

Do Not Track Requests

Your browser or device may include “Do Not Track” functionality. Because there is no common understanding of how to interpret these signals, we do not currently respond to them. However, you can opt out of tracking technologies for interest-based advertising as described above.

We use information collected through our Services, both individually and combined, for the purposes described in this Policy. For example, we may use your information to:

• Present our Services to you;
• Create user accounts and allow users to use our applications;
• Identify and suggest connections with other users;
• Understand you and your preferences to enhance and personalize your experience;
• Provide personalized recommendations for series and Services;
• Respond to your comments and questions and provide customer service;
• Provide and deliver products and services you request;
• Measure the health of our Services;
• Set up and maintain accounts you register for;
• Identify, fix and troubleshoot bugs and Service errors;
• Activate or authenticate your applications and save your watch progress and preferences;
• Run competitions and contests;
• Survey your opinions through surveys or questionnaires;
• Serve and measure the effectiveness of advertising;
• Send service-related information, including confirmations, invoices, technical notices, updates, security alerts, and support messages;
• Personalize advertising for you;
• Communicate with you via email about promotions, rewards, upcoming events, and other news, in accordance with your marketing preferences;
• Enable you to communicate with other users;
• Personalize content and experiences, including recommendations and feedback;
• Optimize or improve our products, Services and operations;
• Facilitate software updates on your device;
• Protect the integrity of the Services and enforce our Terms of Service, including detecting and preventing fraud, hacking, abuse and spamming;
• Detect security incidents and protect against malicious, deceptive, fraudulent or illegal activity;
• Protect our legal rights and comply with law and regulation;
• Perform statistical, demographic, and marketing analyses;
• Evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of assets.

For users in the European Economic Area (EEA), the United Kingdom and Switzerland, the legal bases relied on are set out in the relevant section below.

We may use information collected from or about you to create aggregated or de-identified data that does not specifically identify you.

Push Notifications

With your consent, we may send push notifications through our mobile applications. You may opt out at any time through your device settings.

AuraShort may disclose your information in the following circumstances.

• With our affiliates and subsidiaries. We may share your personal information with our affiliates and subsidiaries.
• With our Service Providers. We engage other companies and individuals to perform services on our behalf (data analysis, IT, payment processing, email, customer support, fraud detection). They are contractually obligated to maintain confidentiality and security.
• Third-Party Plug-ins. We may share information with third-party applications (such as Facebook) that let you post about your activity. This Policy does not apply to those third parties.
• Other Users. When you participate in social features (such as comments), information you disclose may become visible to others. Make sure your privacy settings reflect your preferences.
• Disclosures to protect us or others. We may release information as required by law (e.g. subpoenas), to establish or exercise legal rights, investigate fraud, or protect the rights, property, and safety of us or our users.
• Disclosures in the event of merger, sale or asset transfer. We may share information in connection with any reorganization, merger, dissolution, sale, or transfer of assets.
• Advertising Partners. We may allow third-party advertising partners to set tracking tools as described in the Interest-Based Advertising section.

The Company makes its Terms of Use, Privacy Policy, and applicable subscription and refund terms available on the website. You should review the applicable terms before using the Services or making a purchase. Cancellation, renewal, and refund requests relating to subscription services will be handled in accordance with the purchase page, the applicable terms, and any mandatory consumer protection laws that cannot lawfully be excluded.

• Customer support channel: support@aura-short.com.
• You may use the customer support channel to submit questions about billing, subscriptions, access rights, or refunds.
• The Company records and processes customer inquiries, chargeback notices, and dispute-related materials, and will cooperate with verification requests from payment service providers where required.

Third-Party Websites and Social Media

Our Services may contain links to third-party sites. We are not responsible for the privacy practices of those websites. Our Services may also include social media features governed by the platform's own privacy policy.

Changes to the Policy

We may update this Policy from time to time. If we make material changes we will notify you by email or by a notice on the Services before the change becomes effective. Check the “Last Updated” date at the top of this Policy.

Security

AuraShort takes reasonable measures to protect your information from unauthorized access, loss, misuse or alteration. However, no method of transmission or storage is completely secure.

Data Retention

We retain your information for as long as needed to achieve the purposes for which it was collected, while your account is active, or as needed to provide our Services. To cancel your account or request that we no longer use your information, contact us at support@aura-short.com. We will retain and use information as necessary to comply with legal obligations and enforce our rights.

Our Policy Regarding Children

We do not knowingly collect personal information from children under 13 (or the age of majority in your jurisdiction). If you believe we have collected information from a child, please contact us and we will delete it as soon as practicable.

International Transfers

We may transfer information across borders to affiliated entities or third parties in other countries. We take steps to ensure adequate safeguards are in place for such transfers.

Your Choices About Information Provided by You

If you do not want to provide AuraShort with personal information, you can choose not to. Note that without certain information (such as an email address) we may not be able to provide the Services.

Your Choices About Information Provided to Third Parties

You may control how third parties collect and share information by changing your preferences or opting out directly with those third parties.

Your Marketing and Advertising Choices

To opt out of marketing communications, click the unsubscribe link in the email or email us at support@aura-short.com. To disable selected tracking technologies, see the Tracking Technologies section above.

Accessing and Deleting Your Information

You may deactivate your account or request access to, correction of, or deletion of the personal information we hold about you by contacting us at support@aura-short.com.

If you are a California resident, the following supplements the information in this Policy. In the past 12 months, we have collected the following categories of information:

• Identifiers — name, email, postal address, IP address, unique personal identifier, account username, online identifiers.
• Internet activity information — browser type, language, device and hardware information, usage data.
• Demographic / Protected characteristics — age and gender.
• Commercial Information — records of products purchased or considered.
• Geo-location data — locale, zip code, and general geolocation.
• Audio, Video and Electronic Data — comments and other interactions, photos, videos, audio, and feedback.
• Profiles and Inferences — inferences reflecting preferences, characteristics, predispositions, behavior, and aptitudes.

How We Use and Share Information

AuraShort does not sell personal information about our users. However, we permit certain advertising and analytics partners to collect information for serving relevant ads, measurement, analytics, and fraud detection (including GAID, IDFA, region, geo-location with consent, and IP address).

Your Privacy Rights (CCPA)

Under the CCPA, California residents have the following rights:

• Right to Access / Know — the categories and specific pieces of personal information collected, the sources, the business purposes, and the categories of third parties disclosed to, including data portability.
• Right to Request Deletion of your personal information.
• Right to Correct inaccurate or outdated personal information.
• Right to Opt-Out of Sharing for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Personal Information to specifically permitted purposes.
• Right to Non-Discrimination for exercising any of these rights.

To exercise any of these rights, email support@aura-short.com or contact us using the details below. We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf.

If you are a resident of the EEA, the UK or Switzerland, the following applies to personal data collected through your use of our Services.

Data Controller

Eastlight Studios PTE.LTD. is the data controller of your personal data.

Legal Basis for Processing Your Personal Data

We process your personal information only where we have a legal basis. The categories of personal data, purposes, and legal bases are summarized below.

International Data Transfers

Personal data may be transferred to and stored in the United States or other countries. We ensure such transfers are subject to appropriate safeguards, including standard contractual clauses. For more information, contact us using the details below.

Your Privacy Rights

You may have the following rights in respect of your personal data:

• Right to be Informed about our data practices.
• Rights to Access, Correct, Delete and Restrict processing of your personal data.
• Right to Object to processing based on legitimate interests.
• Right to Withdraw Consent at any time.
• Right to Data Portability in a usable format.

To exercise these rights, contact us at support@aura-short.com. If you have unresolved concerns, you have the right to complain to your local data protection authority.